"Split-testing is paramount to producing successful campaigns. The smallest difference in ad copy, image choice or targeting can dramatically affect click rate. We’ve seen 300% improvements just by changing 2 words in the headline."
Adxperts, eBodies Media Group
"The benefit of split testing is obvious: get more opt-ins, more sales, more money, with the same amount of traffic. On my own website, I simply changed the button text from “Free Instant Access” to “Download Now” and improved my e-mail sign up rate by 71%."
Marcos D’Urbano, SimpleAnalytics.net
"The conversion rate improved by 284% just by changing the phrase 'Double your sales in the next 2 weeks.' to 'Double your sales in the next two weeks.' We can’t think of any valid argument why the second version is better than the first, but it is. Split testing is so cool!"
Enes Karaboga, conversionaddict.com